History And Timeline Of Digital Marketing Online

History And Timeline Of Digital Marketing Online

Markethive Header History of Digital Marketing

Where have we been and where are we heading?

Let's travel back in time and check out the history and timeline of digital marketing and how we got to where we are now in 2020, also where we are heading in the future. This year has seen a remarkable change in habits and a tremendous leap in users online. 

Everything from social catch-ups on Zoom, even viewing your favorite sports game from your lounge chair on the Zoom platform as a part of the live audience at the game’s venue. 

Also, corporate working from home, more recently-unemployed looking to work from home to earn a buck, and an ever-increasing number of traditional offline businesses now have a presence on the net adopting digital marketing strategies.

Pretty much everybody has a connection to the internet in some form or another. Grandmas and grandpas are being urged to get online for their banking needs and grocery deliveries. So, of course, every time you go online, you experience digital marketing where someone is trying to sell you something albeit directly or indirectly. 

It’s fair to say businesses just can’t thrive now without online marketing to help generate sales. All businesses, big and small are increasingly moving online with a direct-to-consumer approach that reaches a huge worldwide audience more easily and takes advantage of an unlimited marketplace.

On a global scale, digital advertising spend was projected to hit $336 billion in 2020, pre- COVID, now adjusted to $332.84, but as you can see by the graph, stronger times are just ahead. 

Worldwide digital ad spending will make up 62.6% of the total media spend by 2024.

Digital Ad Spend

 

The Rise In Digital Marketing

Digital Marketing is an umbrella term for promoting and selling services or products using online strategies as outlined in this article which is beneficial for all types of business and allows companies to; 

  • Reach their target audience wherever they are.
  • Use data to observe their online behavior.
  • Use analytics to understand which marketing messages to send them.

These digital marketing elements outlined in the infographic help you reach your customers wherever they are, engage with them, and encourage them to purchase something from you. You create brand awareness, generate leads, convert new buyers, build trust, and increase sales.

digital marketing infographic

Marketing has always been about connecting with your consumers and potential buyers in the right place, at the right time. Currently and into the foreseeable future the best place to meet them is where they are spending time – on the internet. 

Digital marketing is also referred to as 'online marketing', 'internet marketing', or 'web marketing' however, the term digital marketing has grown in popularity over time. 

Digital marketing is constantly evolving, with new technologies making it faster and easier to master especially for small businesses and marketers, but where and when did it all start? 

Let’s go way back and visit the history and timeline of digital marketing with some of the more major milestones in technology.  

 

Digital Marketing Became A Thing 30 Years Ago

The term “digital marketing” was coined back in 1990 and considered integral to technology development and advancement on the whole. 

One of the first key events took place back in 1971, when Raymond Tomlinson, a computer programmer from New York, USA, implemented the first email program on the ARPNET system, even before the internet launched. 

Tomlinson sent his first test email on a system that was able to send mail between users on different machines that previously could only be sent to others using the same computer. 

He was inducted into The Internet Hall of Fame in 2012 which stated "Tomlinson's email program brought about a complete revolution, fundamentally changing the way people communicate".

1990 – Web 1.0 Was Invented

This was a memorable year with the new terminology of digital marketing and that same year, Tim Berners-Lee who invented the World Wide Web in 1989, wrote the first web client and server in 1990. Classed as Web 1.0, it was limited to read-only. Meaning the early web allowed us to search for information and read it but very little user interaction or content generation. 

 

1993 – The First Clickable Banner Ad Was Born

The very first true, linked, clickable, paid advertisement on the WWW was from a website called the Global Network Navigator, (GNN) which in 1993 sold a clickable ad to a Silicon Valley law firm. 

However, the first to do rotating banner ads was pioneered by HotWired in October 1994 and the internet has not been the same since. Despite users’ aversion to online ads, particularly pop-ups, the business models of most websites still revolve around advertising. 

Advertisers will spend $52.1m on banner ads in the U.S. this year, according to Statista, with a projected annual growth rate of 7.9% resulting in a market volume of $71.5m by 2024. 

Those ads may annoy some users, however, they help fund many digital publishers. This is what helps keep platforms predominantly free for users. Banner ads were cutting-edge 26 years ago and gave birth to the internet ad industry.


The first banner. Image credit: Wired Formerly Hotwired

AT&T paid $30,000 to run a dedicated placement for this banner for 3 months in Hotwired. It initially got a 44% click-through rate. The metrics in those days consisted of a person manually counting the clicks and the first Web analytics tool was a highlighter pen. 

1994 – Yahoo Hits The WWW Scene

Yahoo, AKA ‘Jerry’s Guide to the World Wide Web”, named after its founder Jerry Yang, launched and to its success, received nearly a million hits within the first year. The human-edited Yahoo Directory provided for users to surf through the Internet became their first product and the company's original purpose. 

This set the tone for comprehensive changes in the digital marketing world, which led to companies to start optimizing their websites to obtain higher search engine rankings.  

Over the years, Yahoo evolved, then in 2000, they made what they thought was a strategic move in the history of search, when they partnered with Google. They let Google power their organic results, so in every Yahoo search result it displayed “Powered By Google”. 

At the time, Google was not well known, so essentially Yahoo introduced their largest competitor to the world and Google became a household name. 

Also in 1994, the first blog was created by Justin Hall of Swarthmore College. Soon after blogs became an opportunity for brands to connect with consumers. The original term was “weblog”, and shortened to “blog” in 1999.

 

1995 – LookSmart Comes Onboard

LookSmart was founded as Homebase in 1995 in Melbourne, Australia by husband and wife Evan Thornley and Tracy Ellery. The original concept of Homebase was to build a female and family-friendly web portal.  

On 28 October 1996, the company launched its LookSmart search engine. At launch, the search engine listed more than 85,000 sites and had a "Java-enhanced" interface.

These days, LookSmart is a search advertising, content management, online media, and technology company. It provides search, machine learning, and chatbot technologies as well as pay-per-click and contextual advertising services.

 

1996 – Alexa Internet Launches

Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat and has an interesting history. Alexa was founded as an independent web analytics company in 1996 and acquired by Amazon in 1999. 

The evolution of Alexa has seen its claim to fame being a key metric known as Alexa Traffic Rank also simply known as Alexa Rank. It is also referred to as Global Rank by Alexa Internet and is designed to be an estimate of a website's popularity.

The Alexa Traffic Rank can be used to monitor the popularity trend of a website and to compare the popularity of different websites.

This was also the year that the phrase, “content marketing” was born at a discussion for journalists and the American Society for Newspaper Editors, and quickly became one of the most pivotal terms in digital marketing.

 

google 1998

1998 – Google Was Incorporated

Starting out as a project in 1996, by Larry Page and Sergy Brin. They theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank which determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. 

Page and Brin originally nicknamed the search engine “Backrub”, because the system checked backlinks to estimate the importance of a site. After much funding, Google was incorporated and launched in 1998, based in a garage.

In the same year, Microsoft launched the MSN search engine, and Yahoo introduced Yahoo web search.

 

Veretekk Automated Marketing 1998

1998 – Veretekk Launches  – Automated Marketing

Marketers needed an edge to reach out to potential customers so a new technology arose as marketing automation. 

Thomas Prendergast built the first automated marketing system in 1994 and was the foundation of Wavefour, which was one of the many firsts. It included a self-replicated website, self-replicated PDF (a formatted receipt to print out sign and fax or mail-in), the first read-write to a server database, the first autoresponder email system, the first remote broadcasting system, and all incorporated into the first Automated Marketing system.
 
Launching in 1998, this system poured new customers and evolved into a service called Veretekk, a standalone Application Service Provider with “Aweber” like email systems, lead capture portals, and Internet Marketing training that ran for nearly 20 years. It was private labeled to hundreds of companies and built a verifiable database that numbered into the hundreds of millions and produced revenues in excess of 5 million.

From 2003 onwards, many automated marketing platforms followed suit such as Eloqua, Salesforce, and later in 2006 came Hubspot and Marketo to name a few. This gave rise to SaaS or Software as a Service. 

The company Veretekk has since been re-built from the ground up to include Blockchain technology and cryptocurrency, combining an inbound marketing platform, social network, and digital media broadcasting platform. Now called Markethive, it’s known as the first next-generation Market Network on Blockchain.

inbound Marketing Comparison

This also saw the birth of the term “Inbound Marketing” derived from automated marketing with a focus on content marketing which is proven to bring credibility and integrity to any organization and be considered a trusted source. 

 

2000 – Google Launches AdWords

Google’s AdWords program is a service that provides advertisers with advertising campaigns managed by Google. For those who want to manage their own campaigns the AdWords self-service portal was introduced soon after. 

Google then launched its AdSense program, originally named content targeting advertising in March 2003. It’s a program through which website publishers of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. 

These advertisements are administered, sorted, and maintained by Google and generate revenue for the publisher on either a per-click or per-impression basis. Today over 11.1 million websites use AdSense.

 

2002 – Linked Is Launched

Reid Hoffman founded LinkedIn in December 2002 – making it the first-ever business-oriented social networking platform. It’s primarily used for professional networking, job posting by company, and by job seekers.

As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016 it has been a wholly-owned subsidiary of Microsoft. 

 

2003 – Myspace Launches

Myspace, an American social networking service was the largest social networking site in the world from 2005 to 2009, reaching more than 100 million users per month. In June 2006 Myspace surpassed Yahoo and Google to become the most visited website in the United States

Myspace has had a significant influence on technology, pop culture, and music. It was the first social network to reach a global audience and it played a critical role in the early growth of companies like YouTube. However, in April of 2008, Myspace was overtaken by Facebook in terms of the number of unique visitors. 

 

2003 – The Genesis Of WordPress

b2/cafelog, more commonly known as b2 or cafelog, was the precursor to WordPress with an estimated 2,000 blogs installed as of May 2003. WordPress then became its name and is a joint effort between Matt Mullenweg and Mike Little. 

WordPress was originally created as a blog-publishing system but has evolved to support other types of web content and plugins assisting publishers to increase their reach across the internet. 

By October 2009, WordPress was enjoying the greatest brand strength of any open-source content management system. As of June 2019, WordPress is used by more than 60 million websites which include 33.6% of the top 10 million websites. 

WordPress is one of the most popular content management system solutions in use.

Wordpress Markethive plugin

 

2004 – Web 2.0 Is Introduced, Then Came Facebook

The terminology, Web 2.0 was initially invented in 1999 by Author and web designer, Darcy DiNucci, who also predicted the influence it would have on public relations. However, it was in 2004 that it became popularized when introduced by Tim O’Reilly and Dale Dogherty at the O’Reilly Media Web Conference. Web 2.0 was the start of a participatory or social web. 

The same year “TheFacebook” founded by Mark Zuckerberg, became a thing, initially for the students at Harvard which later that year expanded to many other colleges across the USA. But it was in 2005 the name changed to just Facebook and started to take hold globally in 2006 when it opened to the public. 

Google also released Gmail on April 1, 2004. It started as a beta release and didn’t end its testing phase until July 7, 2009. 

 

2005 – YouTube Hits The Scene

YouTube was the brainchild and founded by Steve Chen, Chad Hurley, and Jawed Karim, all were early employees of Paypal. Karim said the inspiration for YouTube first came from Janet Jackson's embarrassing wardrobe malfunction in 2004 at the Super Bowl

The very first video of “Me at the zoo” with founder Jawed Karim, was uploaded on April 23, 2005. Then YouTube offered the public a beta test of the site in May 2005. At the time of the official launch on Dec. 15, 2005, YouTube didn’t have much recognition as Vimeo was already operational as it launched in 2004. 

However, as history denotes YouTube is a hit and in 2006 Google acquired the video-sharing platform for $1.65 billion in Google stock. Today, YouTube accounts for 2 billion users worldwide.

2006 – Growth In Search Engine Traffic 

By 2006 there were considerable advancements in the digital marketing space. Search engine traffic grew to approximately 6.4 billion in the month of March alone.

Microsoft also introduced Live Search to compete with Yahoo and Google.

Twitter also launched in 2006 and created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Dorsey explains,

“…we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was.”

So although classed as a social media, Twitter is more of a microblogging platform and information network. Furthermore, statistics demonstrate that Twitter users spend 26% more time with ads than users of other social media platforms.

Twitter Jack Dorsey Founder

 

2007 – Automation Marketing Became More Widespread. 

As the pace of the World Wide Web increased, so did the marketing climate and more companies and marketers came onboard utilizing marketing automated software that replaced conventional marketing processes. 

These tools automated the tasks of lead segmentation, marketing campaigns, and the ability to provide customers with personalized information. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing as digital platforms became increasingly incorporated into marketing plans and everyday life. 

 

2010 – Instagram Launches

The photo and video sharing platform was created by Kevin Systrom and Mike Krieger, in 2010  After its launch, Instagram rapidly gained popularity, and was acquired by Facebook in 2012. Instagram users are spending an average of 28 minutes per day on the platform in 2020.

A large portion of those users (around 200 million) visit at least one business profile a day, indicating that Instagram has become a focal point in the digital marketing arena. 

Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.

Also noteworthy, the digital marketing industry saw a substantial rise in 2010, with the digital media growth of an estimated 4.5 trillion online ads served annually, and digital marketing expenditure experienced a 48% growth.

 

2011 – Google’s Panda Algorithm launches.

First released in February 2011, Google Panda brought a major change in Google’s search engine ranking algorithm. The name "Panda" comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.

It aimed to lower the ranking of “low-quality sites” and rank “higher-quality sites” near the top of the search results. Google Panda affected the ranking of an entire site or a specific section rather than just the individual pages on a site.

Panda’s updates were rolled out once a month in the first 2 years, and consequently influenced the ranking and traffic which negatively impacted some sites that upset a few people, to say the least. In some cases, it forced companies to change names, business models, fire employees, and even go out of business altogether. 

Google stated in 2013 that future updates would be integrated into the algorithm which would make it less noticeable and continuous.

 

2012 – Saw The Launch Of Zoom 

Zoom is a video-telephony software program that launched a beta version on September 10, 2012, that could host conferences with up to 15 video participants at the time. In January 2013, version 1.0 of the program was released with an increase in the number of participants per conference to 25. 

By the end of its first month, Zoom had 400,000 users, which rose to 1 million by May 2013. Due to the COVID-19 pandemic Zoom experienced an exponential gain in users of 2.22 million in 2020.

On one day in March 2020, the Zoom app was downloaded 2.13 million times. In April 2020, Zoom had more than 300 million daily meeting participants. On August 24, 2020, Zoom experienced widespread outages for several hours before service was restored.

However, this year, Zoom has been at the center of some controversy with its attendee tracking feature, sharing personal data, shady techniques, and lack of transparency. It is recommended you “Zoom” at your own risk. 

 

2014 Long Form Content more prominent

 

2014 – Upsurge In The Amount Of Smartphone Users

Reportedly, 2014 saw a rise in the number of mobile users, to 4.55B which is 70% of the global population, with smartphone users reaching 1.75B. 

2014 also saw the launch of the Facebook messenger app and not long after came the Apple Watch. 

 

2015 – Markethive, The Genesis of The Next Generation Market Network  

Markethive, (previously Veretekk), was trademarked and incorporated in mid-2015 and opened the doors to a private Beta phase for Veretekk founders and users. The company then went into full public Beta launch in January 2016. 

Over the next couple of years, while operating as an inbound marketing platform and social network, Markethive methodically worked on creating its primary vision of being a decentralized Blockchain driven Social Market Network integrating cryptocurrency forming an entire ecosystem for aspiring entrepreneurs, marketers, companies, small business, and commercial artists. 

January of 2019 saw the launch of the Markethive Coin (MHV) within the Markethive ecosystem. Now it is possible to earn coins on every task and activity performed, whether it be facilitating your business with the inbound marketing tools or engaging on the social media platform.

Markethive is a sovereign entity offering transparency and self-sovereignty on all levels including autonomy, privacy, and security to its users as well as financial well-being. A community-focused culture of collaboration is the fabric of Markethive and proving to be a much-needed resource in the online world today. 

Markethive Wallet App

By years end of 2020 will be the launch of the Markethive wallet app and exchange which will open the floodgates bringing in the millions who are looking for a genuine way to earn and conduct their business in the online space that in many ways has become a jungle and cesspool of fraud, scams, data harvesting, political bias, and dystopia. 

This is all part of the Web 3.0 or 3rd generation internet which has started to emerge as a movement away from the centralization of services.  Markethive was built for the little guy and gal in mind, at little to no cost to join, utilize all the facets of an inbound marketing platform and social network, build their business relationships, and get paid for doing so, all while enjoying free speech, privacy, and autonomy in a collaborative environment. 

Sound like utopia? Pretty much is! 

Markethive Infographic

 

Staying At The Forefront Of Technology

So there you have it… Technology has come a long way over the past three decades with no signs of it slowing down any time soon. The successful company for the long term will need to have an innovative culture and be tuned in to the fast-paced, ever-changing technology and behaviors in this revolutionary world.    

One thing is for certain, content marketing, along with email marketing integral to inbound marketing which is a prescribed marketing strategy under the digital marketing umbrella is crucial to the success of any organization, large and small. 

Statistics show that:

  • Content marketing costs 62% less than outbound marketing and generates 3x as many leads
  • Content marketing has lower up-front costs and deeper long-term benefits than paid search.
  • Small businesses with blogs generate 126% more leads than those without blogs.
  • Content marketing rakes in conversion rates 6x higher than other methods.
  • 87% of B2B marketers say email is one of their top free organic distribution channels.
  • 80% of B2C businesses believe email marketing increases customer retention. 

We have evolved into a more human approach towards marketing and advertising. Even  Google’s search engine is adopting that approach with their latest algorithm in 2019, BERT, that helps better understand the context of words in searches and language a bit more like humans do. 

At the height of the automated, inbound marketing boom in the mid-2000s, not only was it expensive but overwhelmingly complicated for many businesses to integrate. Larger companies would have it done for them, but what about the little guy and gal? 

Enter Markethive, the complete Market Network. 

 

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Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

4 Steps to Becoming an Industry Authority

4 Steps to Becoming an Industry Authority

NOVEMBER 27, 2019

Zach Wills

Becoming an industry authority can be a major benefit to your blog or business, regardless of what industry you're in. It shows that you have a high level of knowledge about your field and that others within your line of work trust you. Once you've become an authority, you'll rise above others in your industry and be able to endorse key products or brands.

But how do you actually establish that authority? Here are four key steps in the process to help you spread your expertise far and wide.

1. Select a highly specific niche

To become an effective influencer, you should substantially narrow your focus, according to Hubspot. If you want to offer quality recommendations, you must know what you're talking about, and that means concentrating on a highly specific area of your industry. Don't recommend everything you come across or try to spread your reach across the entire field. If you wish, extending your reach can come later as you become more well-known.

The more specific you are, the better. For example, if you want to become well-known in the food industry, don't start a blog that discusses all kinds of food. Try to narrow it down — write about your experiences about restaurants in your city. This way, you can establish yourself as a source of insider knowledge.

2. Create a high volume of quality content

If you're working towards becoming an industry authority, you need to show that you know what you're talking about. This means demonstrating that you can offer genuine value to your followers and the brands that put their trust in you. In today's digital society, you have a lot of options for making that happen. You can produce blog posts, put together videos, or create podcasts. Make sure that every piece of content you create delivers genuine value to people who read it.

Influencer Sujan Patel suggests choosing a specific platform to focus on so your content creation is as effective as possible. If you're a great writer, that platform could be a blog. If you prefer speaking, you may find that a YouTube channel is more of your style. Choosing a single platform to focus on allows you to target your efforts and better serve your audience.

3. Make yourself easy to find

Of course, focusing your efforts doesn't mean you don't have to make an effort in spreading the word about yourself and your brand. Influencer Jeff Bullas suggests that if you're working towards becoming an industry authority, you should "try to be everywhere." If you want to become a successful influencer, you can't just post on your own blog and social media pages. You need to get your name out there.

Guest blog on another site, and comment on blogs belonging to high performers in your industry. Become part of social media groups related to your industry. When people look for content related to your industry, your name and face should come up quickly.

4. Keep growing your network

In order to become an industry authority, you need a network. Your network should consist of people who follow you and industry professionals who will help increase your knowledge, standing, and connections.

Social media is key when it comes to this. See who the people you admire are following to get ideas about who else to connect with online.

As an influencer, growing your network is an ongoing process. You need to regularly engage with your followers, make key contributions to your field, and remain a thought leader so that people genuinely care about your opinions and know that you have something to offer your industry.

If you narrow your subject focus, create content that matters, make sure you're appearing where consumers will find you, and keep finding new business contacts as well as continuing to engage with your existing connections, you'll start to become a top influencer within your industry.

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Original article posted on the WordPress.com site, by Zach Wills.

Article re-posted on Markethive by Jeffrey Sloe

5 Best Ways To Ramp Up Your Mobile Marketing

5 Best Ways To Ramp Up Your Mobile Marketing

Written by: Syed Balkhi February 26th, 2020

Are you on track to creating marketing strategies just for mobile? Today, there are 5.11 billion unique mobile users in the world. Mobile phones are affordable, convenient to use, and, well, mobile! Meaning that more and more interactions are going to happen on your audience's phones than their desktop computers.

You need to get in the game and focus on your mobile marketing to get more engagement and drive conversions.

It's important to remember that people interact with their phones differently. Mobile platforms offer tremendous opportunities to win customers but they also come with challenges. You can't approach marketing on mobile the same way as you do marketing for your desktop website.

The unique features that mobile phones offer means that you have to understand what works and what doesn't. Let's look at a few key ways that you can ramp up your business's mobile website experience to improve your marketing outcomes.

Boost Your Site Speed

Improving your mobile site speed is very likely the most important step you can take to support your mobile marketing efforts. Over 40% of users will abandon a site if it takes more than 3 seconds to load. Improving your site speed will create benefits in two significant ways:

  1. Improved user experience: Visitors will stay on your site longer and have a better experience when your site is quick to load and navigate
  2. Better SEO: Search engines prefer to give users websites that create a positive experience. A longer load time does not meet users' expectations and as a result, it also affects site ranking. You can boost your mobile site SEO by simply improving the load time

Here are a few easy ways you can manage your mobile site's speed.

  • Start by testing your current mobile site speed. You can use free tools to test site speed and learn if you have any load time issues
  • Bring down the size of your site page weight or overall size to less than 1000kb
  • Reduce image sizes and remove carousels

Improving your mobile site speed will ensure the success of your mobile marketing. Make it a priority and keep testing it over time.

Write Content for Mobile

Since mobile screens are smaller, reading content on them can strain the eye. It's essential to optimize your content and make it easier for people to consume it. You can optimize your website for mobile phones with a few key changes.

  • Break text into small paragraphs consisting of 3-4 sentences
  • Use conversational or a casual way of speaking that is easy to read and engages people
  • Structure your content using headings, bullet points, and number lists so that it is easy to scan content
  • Create more video content as it is easy to consume on a mobile screen and is very engaging

Optimize for Voice Search
Along with the content suggestions just mentioned, you need to optimize your mobile site content for voice search. People use voice search and voice commands to interact with their mobile phones. Getting your site to appear as a result for specific voice queries will boost traffic and conversions to a greater degree. Here are a few ways you can build content for voice search.

  • Provide information such as store timings, location, store holidays, and other business details. People often look for location-specific and local information when using their phones. Adding appropriate business information helps search engines to pull up the answers when such queries are made.
  • Answer questions and create an FAQ page. Your audience will ask questions and expect clear and specific answers when they use voice search to get information. Your website can appear as a result if you provide helpful answers to user questions related to your business or industry.
  • When writing answers or creating content, keep it to fewer than 30 words as it's the ideal number of words when giving an answer.
  • Use long-tail keywords and phrases in your mobile content. This is because people will use a natural way of speaking and will express their queries as full questions. Your answers need to be prepared to answer such questions and should include relevant long-tail keywords

In these ways, you'll have your content optimized to bring in more engagement, traffic, and better search rankings.

Leverage Social Media Stories

Stories on social media are said to be the first true content format that's created for the mobile phone. They are short videos or images that people create – adding emojis, text, and hashtags. Stories last for just 24 hours and then they disappear, making it a way to share more personal and interesting information.

The vertical format is engaging and popular with users on social media, especially the newer generations.

Stories generate high levels of engagement and many brands today use it as a regular part of their social media marketing.

When creating stories, it's important to focus on building a relationship than promoting yourself. Your content should not be over-promotional and instead, should offer users entertaining and helpful information.

Use Call-to-Action Buttons

People are prone to make mistakes in typing and navigating when interacting with mobile sites. You can boost user experience and improve engagement by giving people the ability to perform actions with minimal effort.

Add call-to-action buttons as a way to help your site visitors use your pages easily. If you've listed your phone number, add a button that allows users to call you with one click. Include share buttons with your posts and add visible call-to-action buttons to subscribe. Create simple registration forms and sign up buttons that allow people to sign up to your membership site.

In short, help people to minimize the number of steps they have to take to accomplish a task on mobile. You can also improve user-experience by adding wallets to make the checkout process on your website faster.

Grow Your Business with Better Mobile Marketing

The widespread use of mobile phones and platforms gives your business many opportunities to engage your audience. It's vital to create content and leverage the right features and platforms that cater especially to mobile. Use the tips given here to give your mobile marketing a boost in the right direction, and you'll see great returns over time.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

Original article written by: Syed Balkhi and posted on JohnChow.com.

Article reposted on Markethive by Jeffrey Sloe

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As we ad being a media content provider and offer services like Press Releases and sponsored articles, having the huge social connections ads major value to our services, which ads additional revenue to our company, which means we will reward you because of this. Make sense? But it gets even more powerful and we need your engagement.

We are preparing to build a real Press Release system, similar to blogging, but syndicated and distributed to a huge database we are building of 1000+ news sites like Buzzfeed, Medium, Bizjournals, Marketwatch, Boston Globe, San Jose Mercury News and Yahoo news.

Syndication can also include your WordPress sites via Markethive’s plugin just like to our sites like Markethive.com, Markethive.net, Ewav.net, Aboutbitco.in, Iwav.net etc.

Now ad into this our ability to publish to our own social networks (8) each with 10,000 members and you get the picture. But it is even bigger than that. We will make it beneficial for all Entrepreneur upgraded members to enter their social groups into our Press Release system and sponsored article system, were as they are all set up to receive the press releases to all their social accounts. This will be another point of revenue as we grow.

So seriously learn the system, understand Inbound Marketing, learn how to write blogs and build autoresponders. If that is over your head, just upgrade to Entrepreneur and let us do the rest. Either way, you will come alive with Markethive.

ThomasPrendergast
CEO and Founder
Markethive.com

P.S. John Norman and others. The FREE Alexa browser extension is the blue button down on the page. Not the orange button in the top right corner.

 

Posted on Markethive by Jeffrey Sloe

3 Reasons Why you Need a Blockchain Marketing Strategy in 2019

3 Reasons Why you Need a Blockchain Marketing Strategy in 2019

By Chiradeep BasuMallick

Blockchain is an industry buzzword and a game-changer for financial services. However, its unique and multifaceted applications can also be leveraged by marketers. We discuss how blockchain marketing strategies can help marketers reimagine the customer experience and customers’ expectations.

What Is Blockchain?

Blockchain is akin to the public ledger system, where everyone can see and share material with all users. All records are stored in blocks, gradually expanding into a chain-like formation. Possibly blockchain’s biggest USP is that it is incorruptible, meant only for expansion and amplification, without changing anything. Given its enormous peer-to-peer networking capabilities, blockchain marketing strategies have the potential to be true game-changers.

Just like the internet changed our lives a few decades ago, blockchain carries the potential to transform any transaction pathway — whether fiscal or human — purely based on the revolutionary nature of the technology at work.

"Few outside the tech world are considering future applications for the technology underlying Bitcoin and ether. However, the technology is far more than just an enablement for cryptocurrencies — blockchain represents a new type of protocol, a new way for individuals and companies to connect with each other and have greater control, transparency, and efficiency in all kinds of transactions." ~ John Bates, Director of Product Management, Adobe.

Today, blockchain technology is a disruptive force across industries. In fact, blockchain is geared to impact any business that is heavily dependent on data transactions.

So, How Do You Create a Blockchain Advertising and Marketing Strategy?

If you’re looking to answer this question, here are three ideas to inspire you.

  1. Introducing Innovative Reward and Loyalty Programs
  2. Improving Advertising Efficiency and Audience Selection
  3. Breaking through the Influencer Web

This is just an excerpt of the original article written by Chiradeep BasuMallick. The entire article can be read on the martechadvisor.com site.

Article posted on Markethive by Jeffrey Sloe