Italian News Agency ANSA Using Blockchain To Fight Fake News
By RTTNews Staff Writer | Published: 5/5/2020 10:57 AM ET
Italian news agency ANSA is using blockchain technology to fight fake news by enabling readers to check the source of the news with its new ANSAcheck news tracking system developed in collaboration with Ernst & Young (EY).
Through the EY blockchain HUB in the EY Mediterranean Region, EY has developed a solution which is based on EY OpsChain Traceability technology, characterized by public transactions recorded on the Ethereum blockchain.
The system will help readers to check the origin of news that appears on ANSA platforms or is distributed to other editorial publications or third parties such as social media networks or other platforms.
The use of blockchain-powered ANSAcheck news tracking label will enable readers to see and verify the primary source as well as trace the history of each news item. It will also help in strengthening the bonds of trust between the organization and its readers and customers.
When the readers display the news on their browser, they can verify the presence or absence of the digital sticker, because the sticker will be assigned by verifying the parameters of the news published on the ANSA website.
When these parameters match with the ones recorded in the blockchain during the creation of the news, the published news will receive the ANSAcheck digital sticker that tracks the news' origin.
This is particularly the requirement of the hour under the current health emergency, when the coronavirus (COVID-19) pandemic has spread its tentacles across the globe. It will help in preventing the spread of misinformation or fake news about the pandemic and treatment products.
In early April, French telecom giant Orange had announced the launch of Safe.press, the world's first digital trust label for online news secured by the blockchain. The move was expected to help the company to fight against the spread of fake news.
French start-up Block Expert developed Safe.press, a blockchain technology-based platform for mutual authentication of online news. Orange becomes the first member of the consortium-based certification system.
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Article written by an RTT News Staff Writer, and posted on the RTT News.com website.
Article reposted on Markethive by Jeffrey Sloe